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Women . . . the Decision Makers When it Comes to Buying a Car!

Here's an important little tidbit for you: Did you know that in almost 80% of the cases where married couples buy a new or used vehicle that it is the woman who calls the shots and makes the final decision? It's true!

Women in particular are distrustful of car salespeople...especially used car salespeople! When a women is shopping for a car alone she is often told to come back with her husband without the salesperson ever knowing if she is actually married or not!

Here are some very interesting statistics pertaining to women:

  • Women make up 51% of the population.

  • Almost half the adult female population is unmarried.

  • About 57% of single women are homeowners.

  • 64 million adult women work outside the home, and 19% of them earn more than $30,000 a year. About 6.5% of them earn more than $50,000.

  • Women own 38% of the businesses in the U.S. and employ 27.5 million people.

  • 43% of individuals with assets over $500,000 are women.

  • And women outlive men by 5.4 years!

Wake up car salespeople! With those kind of statistics staring you in the face you'd better wise up and use some common sense in your treatment of women customers.

You (car salespeople) need to earn a woman's trust or she will never buy anything from you. Pay more attention to your body language so that you're not sending the wrong signals. Maintaining eye contact with any person puts them at ease and shows interest in what they are saying. You must be a good listener.

Women want you to help solve their transportation needs. Place emphasis on vehicle reliability, safety and security, interior room and cargo space.

Women want to enjoy the selling process. They will most likely do research on the Internet and visit more than one dealership. If you try to pressure them you most likely will never see them again.

Even when a woman is shopping with her husband for a car that will be primarily driven by him she still has extraordinary veto power!

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