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INSIDER SECRET #11
BEWARE OF THE CAR DEALERSHIP'S SELLING SYSTEM!
Most dealerships train their salespeople in a "Selling System" that is designed to lead you through the car buying process in such a manner that you don't realize that you are being manipulated and led down the "Yellow Brick Road" to the sale!
This system takes on different variations.  For example, the "Ten-Step," the "Eight-Step," the "Four-Square" and so forth, but the end result is always the same.  To get you to make an emotional buying decision right there on the spot!
Read more. . .

INSIDER SECRET #4
WHAT ARE
PROGRAM CARS?
Dealers often advertise "Program Cars" in their ads.   "Program Cars" are usually advertised as "Smart Cars," or "Factory Official Cars" or "Factory Demo's."   They are usually one or two year old vehicles with 30,000 miles or less on them.  Read more...

INSIDER SECRET #5
CREDIT INACCURACIES. . .
Having spent part of my career as a Finance Manager in several car dealerships I often encountered people with glitches on their credit reports.
In many of those cases the glitches were inaccuracies of various sorts.  The customers had no idea these discrepancies existed.  In some cases they were denied credit due to this inaccurate information.
Read more. . .

INSIDER SECRET #6
WHAT IS DEALER HOLDBACK?
Now understand this: Even if the car dealership sells you a vehicle at dealer cost or "invoice," they are still making money!
The factory gives them what is called "holdback" on each new vehicle sold.  On a vehicle that stickers for $30,000 the "holdback" could be as much as $800 to $900!
Now, don't get too excited just yet!  Read more...

Be on the Lookout for Sleazy Car Dealer Tactics!

By Tony Iorio

In the same way that I give you tips, tactics and strategies to save you money by outsmarting the car dealers, they have their own set of tactics and tricks that they use to separate you from your hard earned money!

Keep in mind that the salesperson you deal with in a car dealership is just one "cog" in the "sales machinery."

Backing up the salesperson are the Sales Manager, the Used Car Manager, the Finance Manager and often the Floor Manager or the "Closer!" When you walk into a car dealership you're going up against a whole Team of Sales Professionals!

For the most part the salesperson is the only person you interact with during a car deal. They will however, bring out the "Big Guns" if the deal is falling apart and you're ready to leave.

Nevertheless, behind the scenes this entire team puts their heads together, and brings enormous expertise and creativity to bear on the process of getting you to buy a car from them. . . "TODAY!"

Don't be intimidated....just be prepared! Make them conform to the way YOU want to deal. Not visa versa! Explore this website for all the information you'll ever need to stay one step ahead of them!

  • BEWARE OF THE LIES!

    Of course, you must always be on guard against the salesperson flat out lying to you. I'm not saying that they all do it, but some will tell you anything you want to hear in order to close the deal.

    Here's an example as written by the person it happened to:

    "In April of this year, I needed a new car. I went and found something I liked...2001 Explorer Sport Trac. So I decided to get it . . . LEASED it for 4 years.

    "The Business Manager rushed us through paperwork, because there were many people waiting in the lobby. He told us that they were new with this financial company, but that if we ever wanted out of the lease, just pay $375 and walk away.

    "My husband said 'That's it? Just pay $375 and walk away?' The Business Manager said 'yes . . . that is it!'

    "He said we would get a payment book in the mail, and just wait until that happens to start making payments. Two months later the bank calls wanting to know why we have not paid. So we ended up putting 2 months on a credit card to get caught up.

    "Well 4 months into this lease, I lost my job. (You know what's coming huh?) I called the dealer and told him I wanted to pay the $375 and get out of the lease...come to find out, I would have a repossession on my credit if I did that!

    "I am so angry that they did this. Yes, I guess I should have asked more questions or something, but I trusted him to do the right thing. I had never leased before, and thought that it sounded good. And he basically lied to us. The whole experience just seems to keep getting worse and worse. Help!"


    Listen To Me, Please. . . before you sign anything, read it, in order to verify the truth of everything you were told and promised.

    The Finance Manager that this poor unfortunate person dealt with should be tarred and feathered and hung upside down by his ankles from the dealership sign!

  • GUARD AGAINST THEM TAKING CONTROL!

    It's important for the salesperson to gain some control over you when you are dealing on a car, so that you can't just get up and leave when they "tick" you off! And trust me, they will "tick" you off!

    So, to that end they will keep your keys to your trade after appraising it, or they will try hard to get a deposit out of you before you make a deal, and then use it as leverage to keep you from leaving.

    They know that you're not leaving without your deposit, and you can't leave as long as your keys are in the manager's drawer!

    This gives them more chances to close you . . . which is the sole purpose for them wanting control.

    I once worked for a sales manager who wouldn't even talk to me until I brought in a deposit. Even if I got the customer to sign a deal stating that he or she would buy the car at a set price, this manager would throw me out of his office until I got a deposit! Very frustrating!

    Then if I came back in with $50 or $100 I would get yelled at for being too weak! He wanted thousands not hundreds! The theory is the bigger the deposit the more serious the customer is, and the more control the dealer has over you!

    The bottom line here is don't give a salesperson any deposit until after you have a firm deal signed by the Sales Manager. And if they appraise your trade get your keys back before you continue with the deal! If they won't cooperate tell them you're "gone!" Go somewhere else, and eventually you will find an honest and decent salesperson to deal with...or at least an inexperienced one!

  • BEWARE OF BEING TURNED INTO A "TODAY BUYER!"

    Car salespeople know they have to get you when you're "HOT," or when you're all worked up emotionally. Their goal is to get you to this "fever pitch" the first time you're in the dealership. Have you ever heard a car salesperson say "What's it going to take to get you in this car TODAY?"

    They will go to great lengths - as we car people call it - to turn you into a "Today Buyer!" And if they can get you to agree to buy your first time in, they are going to do everything they can to get you down the road in your new vehicle "Right Now!" Everything is Now, Now, Now! In the car business there's No Tomorrow!

    They don't want to give you a night to think it over. You may start having second thoughts after the euphoria wears off. This is called "Buyer's Remorse"...the car salesperson's worst nightmare!

  • BEWARE OF THE "SPOT DELIVERY!"

    Now, they have this thing they do called a "Spot Delivery." Once you agree to buy they're going to cram you into the Finance Office and rush you through all the paperwork. While this is going on, the salesperson is scrambling around trying to get the car cleaned up and ready to go!

    As far as they are concerned you are going down the road in your new or used car NOW! They're not going to give you the chance to think about it!

    From my own experience, I have noted that no matter how apprehensive the customer gets when you rush them into their new car, they clearly sigh in relief once the paperwork is signed and they are about to leave in their new vehicle. In their own mind the deal is done, so there is no reason to give it any more thought!

    SO BEWARE. . . the Psychology Works!

    Often, if you are allowing the dealer to handle the financing (Bad Idea), the Finance Manager will throw together some bank papers for you to sign, and then, usually, after you're down the road, he'll get the deal approved at the bank, and hope they go along with the rate and terms that he signed you up for!

    If for some reason they can't get the deal put together with the bank whose paperwork you signed, they have to go to another bank then get you back in to sign new paperwork!

    If this happens Watch Out! I guarantee you the payment is going up, or the term is going to be longer. If they can't get the loan bought anywhere then they have to get the car back from you! Not a pleasant situation for them or you!

It's a crazy, high pressure system and you don't want to get caught up in it. This is why it is so important for you to be fully prepared before you ever step foot on the car lot!

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INSIDER SECRET #1
BEWARE OF THE F & I or FINANCE OFFICE!

The Finance Dept. in the dealership, otherwise known as the "Business Office" or the "F&I Dept." has only ONE JOB; To make sure you walk out with the HIGHEST PAYMENT POSSIBLE!
What the public doesn't realize is that the dealership makes as much, and often more money in the Finance Office than it does on the actual sale of the vehicle! Read more...

INSIDER SECRET #16
DON'T MENTION YOU HAVE A TRADE
Car sales people hate it when you don't tell them you have a trade until after you negotiate a price on the car you want to buy!  (A basic technique of the "InsiderCarSecrets Brigade!")
You know why?  Because you've just backed them into a corner.
Now they have to tell you what they are really going to give you for your car, and you're probably not going to like it much!
If you tell them from the beginning they will try to get you to believe that they are giving you more for your trade than they are really giving you.  This is done by manipulating the sales figures on the buyer's order.  It's kind of like playing a numbers "shell game!"  Read more...

INSIDER SECRET #2
ABOUT YOUR CAR LOAN PAYOFF. . .
The "payoff" is the amount of money remaining on YOUR car loan!  This is money that YOU owe!  The car dealer doesn't owe it! You do!
So, when you trade in your vehicle, the "payoff" balance must be paid off, or the bank will not release your title to the car dealer you're trading to!
Read more. . .

INSIDER SECRET #3
BEWARE OF CAR DEALER ADS. . .
It never ceases to amaze me how so many people fall for the phony nonsense that car dealers put in their ads! Yet week after week you see the most outrageous ads run by the car dealers.  And let me tell you, those big color newspaper ads aren't cheap!
Whatever you think the ads are saying, Don't Believe Them!  There's a catch, an angle or something misleading in MOST car ads.
I emphasize "MOST" because there ARE honest dealers out there who have too much integrity to pull some of the shenanigans that go on!
By the way. . . the sole purpose of all the gimmicks you see in car ads, is to get you in the door at the dealership, and not let you leave until you buy a vehicle.
Read more. . .

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