Dear Tony,
Thank you so much for the site. I used the site advice in recently purchasing a new Honda Accord EX V6.
Your site armed me with all the essential information and made me aware of the various dealership selling strategies and tactics, so I was well prepared to deal with the Salesman, Sales Manager, and Finance Manager.
We experienced it all from the emotional glad-handing, to the fake phone calls to the manager, to the low balling of the trade, to hiding the trade in a back lot while we were negotiating, to the pitch by the finance manager for the "add-ons".
But I was prepared, having quotes from 5 plus dealers via the Internet sites you recommend and the Kelly Blue Book value on
the trade. I know you recommend against trade-ins but I didn't have the time to properly sell my used vehicle myself.
I was also prepared for the various financing options, and knowing what was worth looking at for the add-ons (in this case nothing, since the only thing of interest was the extended warranty and the Internet sites you recommended where much better in price).
In addition to the information, the biggest leverage I had in the negotiations was that I was willing to walk out of the dealership and go to another place where I had a competitive quote - something the sales manager especially did not want to hear.
The end result was a good deal that I was very satisfied with.
Doing the homework and doing it intelligently greatly increased my bargaining power and mitigated the advantages the sales persons usually have.
I was amazed at seeing many of the old games still being played in light of all the information available on the web. It seems that car sales personnel are very slow to adjust to this new age. So your advice is still very timely and effective.
Again, thank you . . .
Loren L.