Dealer "Holdback!"
Now understand this: Even if the car dealership sells
you a vehicle at dealer cost or "invoice," they
are still making money!
The factory gives them what is called "holdback" on each new vehicle sold. On a vehicle that stickers for say $30,000 the "holdback" could be as much as $800 to $900!
Now, don't get too excited just yet! Holdback is given to car dealers by the manufacturer, usually on a quarterly basis, to help them offset the high cost of financing inventory.
Rarely will a car dealer negotiate any part of the "holdback," nor should they. Afterall, we must allow the dealers to earn enough profit to keep them in business.
However, knowing this, don't be afraid to offer the dealer a couple of hundred over invoice. It's a good deal for you, and it's to the dealer's advantage to take such a deal.
Just make sure you go in prepared! Study the information on this web site, and get at least 3 or 4 Free Price Quotes at New Car Price Quotes! If you do you'll come out just fine.
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