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Beware of Car Dealer Ads!

It never ceases to amaze me how so many people fall for the phony nonsense that car dealers put in their ads!   Yet week after week you see the most outrageous ads run by the car dealers.  And let me tell you, those big color newspaper ads aren't cheap!

Whatever you think the ads are saying, Don't Believe Them!  There's a catch. . . an angle or something misleading in MOST car ads.  I emphasize "MOST" because there ARE honest dealers out there who have too much integrity to pull some of the shenanigans that go on!

By the way. . . the sole purpose of all the gimmicks you see in car ads, is to get you in the door at the dealership, and not let you leave until you buy a vehicle.

Their professional team - which includes the Salesperson, the Sales Manager, the Finance Manager, the Used Car Manager and often a Floor Manager who is the "Closer" - go to work on you, using a professionally designed selling system in which they are all well trained and rehearsed.

You're not up against just a car Salesperson!  When you walk into a well run, professionally organized dealership, you're up against a whole team of pros who go through their act numerous times a day!

So Beware, be Prepared and read that fine print in the dealer's ads!






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