Beware of Car Dealer Ads!
It never ceases to amaze me how so many people
fall for the phony nonsense that car
dealers put in their ads! Yet week after
week you see the most outrageous ads run by the
car dealers. And let me tell you, those big color
newspaper ads aren't cheap!
Whatever you think the ads are saying, Don't
Believe Them! There's a catch. . . an angle or
something misleading in MOST car ads. I emphasize "MOST" because there ARE honest dealers out there who have too much integrity to pull some of the shenanigans that go on!
By the way. . .
the sole purpose of all the gimmicks you see in car ads, is to get you in the door at the dealership, and not let you
leave until you buy a vehicle.
Their professional team - which includes the
Salesperson, the Sales Manager, the Finance
Manager, the Used Car Manager and often a Floor
Manager who is the "Closer" - go to work on you,
using a professionally designed selling system in
which they are all well trained and rehearsed.
You're not up against just a car Salesperson!
When you walk into a well run, professionally
organized dealership, you're up against a
whole team of pros who go through their act
numerous times a day!
So Beware, be Prepared and read that fine print in the dealer's ads!
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