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A Female Car Salesperson Says No One Wants to Listen to Me, and I'm the "Prime" Reason People Stereotype Car Sales People!

Recently I was browsing the internet and came upon your website. I was shocked! You're information is very, very, misleading. You represent the fact that every dealership acts in this way. Well you know what, they don't!

I am an automotive sales consultant and our dealership does not operate in this manner at all. We are 100% honest at all times. We sell our vehicles at a flat price and do not negotiate. Which you tell people to negotiate at "X" amount over invoice. Well guess what smart man, we're already there, without negotiating.

You would have thought you would have already known that. Maybe you need to do some more research. Why would you offer advice when you don't even know the circumstances.

I don't believe you're offering advice, but I believe you are slandering all sales consultants and car dealerships across the country.

If it wasn't for us, the general public wouldn't be able to purchase new vehicles, even certain used vehicles. Did you ever stop and think who's floating the bill for the $5 million dollar inventory on the lot? It sure the hell isn't you and your stupid little newsletter.

I didn't sell 300 vehicles last year ripping people off and screwing them like you portray. I take excellent care of my customers through the life of their vehicle and beyond.

You need to make people aware that NOT all dealers are like this. Do you have some automotive degree? It's no wonder people stereotype car salesman, you're website is the PRIME reason.

What do you do for a living? I guess that's irrelevant huh?

People like you offering what you think is your "wealth of knowledge" are people who in real life NO ONE WANTS TO LISTEN TO.

You need to get a real job.

Debby


My Response to This Email:

Hi Debby,

Thanks for all the kind words Debby! I need to take some pain killers before I can go on!

Now first off, if you would have taken the time to actually read through some of my web site you would know that I tell my visitors and I quote:

"Why am I spilling my guts and telling you all the dirty little secrets auto dealers hope you never learn about? It's Real Simple! I'm tired of unscrupulous auto dealers and car sales people ripping-off unsuspecting customers, and I'm fed up with car salespeople who only care about their own pocketbooks, with absolutely no regard whatsoever for YOU (the customer) - the most important person in the whole equation!"

"I'm also doing this for all the good auto dealers and car salespeople out there who do care about their customers! And believe me, there are many 'good guys' in the car business, and if you find one hang on to him or her and send everyone you know to do business with them."

This is just one example where I tell my visitors that there are indeed good and honest people in the car business. There are many others.

Now good for you that you are one of those honest salespeople working for an honest dealer. But you know what? Unfortunately you are in a very small minority!

I've been around the car business for over 37 years, and believe me Debby, the stuff I've seen go on would send chills up your spine.

The car business doesn't have the reputation it has because of my web site. That's ridiculous! The reputation has been brought about by the sleazy, hard core tactics utilized by many, many car salespeople and car dealers.

I know what I'm talking about. Browse the following sections on my web site and expose yourself, perhaps for the first time, to the kind of car sales people and car dealers I warn people about:

These are just a few of the things unsuspecting customers need to watch out for from unscrupulous car sales people and car dealers.

Also, regarding some of your other statements:

  1. "If it wasn't for us, the general public wouldn't be able to purchase new vehicles, even certain used vehicles. Did you ever stop and think who's floating the bill for the $5 million dollar inventory on the lot? It sure the hell isn't you and your stupid little newsletter."

    Debby . . . you sound awful arrogant for someone who has apparently been sheltered from the real car world out there. The simple fact is that your $5 million dollar inventory is being "floated" as you put it on what is called a dealer "floor plan system."

    A "Floor Plan" is a means for the car dealer to finance his inventory and only pay for the vehicles as they are sold. He does however, pay interest on every car each month as long as the vehicle sits on the lot unsold. This monthly interest payment can get very costly to a dealer. Now you know why they always want you to sell out of stock rather than order a new vehicle! (You learned something there didn't you?)

    That floor plan interest, at least on new cars, is partially or completely reimbursed to the car dealer in the form of "holdback." "Holdback" is an amount of money the manufacturer pays the dealer on each sold car. It is usually about 3% of the MSRP.

    Nevertheless, in the end all dealer expenses are passed along to the customer in one form or another. That's a simple reality of any business. If the car dealer can't recoup his expenses and earn a profit then he's out of business! There's no mystery to it. So grow up, the customer always foots the bill.

  2. "We sell our vehicles at a flat price and do not negotiate. Which you tell people to negotiate at 'X' amount over invoice. Well guess what smart man, we're already there, without negotiating. You would have thought you would have already known that. Maybe you need to do some more research."

    Your so called "flat pricing" is a farce. If I came in there without a trade to buy a new vehicle and you gave me your "flat price" I guarantee you I could take that price to another car dealer selling the same make and they would jump through hoops to beat it.

    And what happens to your "flat pricing" when there's a trade-in involved? Are you telling me bottom line, price difference no other dealer is going to do better than you? Car dealers will cut each other's throats to beat each other's deals! Wake up Debby!

    So if a customer comes into your store and gets your "flat price" and whatever trade allowance you give them don't you think they have the right to know that maybe they can go down the street and save themselves a few hundred dollars? After all it's their money. If you care so much about your customers how can you deny them that information? Perhaps it's because you want the sale and commission! Is that really putting your customer first?

    You see Debby, that's how this business got so screwed up to start with. Dealers putting a system in place which forces the salesperson to put their own needs (commissions) above the needs of the customer. I don't have to do that. I can tell the whole truth! You can't!

  3. "People like you offering what you think is your 'wealth of knowledge' are people who in real life NO ONE WANTS TO LISTEN TO."

    For your own information Debby, my web site attracts over 3,000 unique visitors a day. How many people walk through your showroom doors daily? Hardly a day goes by when I don't get several e-mails thanking me for helping them save their hard eared money. For just a few examples go to: Testimonials From Our Website Visitors

  4. "You need to get a real job."

    Thanks for your concern Debby, but I have a real job, and I do just fine - thank you! My job is helping people save money, and helping them to keep from getting ripped-off by unscrupulous car sales people and car dealers.

The bottom line Debby is that I've spent over 37 years as a Service Manager, a Body Shop Manager, a Car Salesman, a Finance Manager and as a Car Sales Manager! I've also owned my own body shop and used car lot.

I love the car business, and I know the good, the bad and the ugly that goes on. We need more good and less of the other. As long as people like you and I hold up our ends it will continue to get better. Car dealers will have no choice. But I promise you . . . many of them will have to be dragged kicking and screaming!

All my very best...

Tony Iorio


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